Are you ready for the future?

Construction Marketing Design

With Construction Marketing Design the nature of how business is done is changing fast and now is the time to consider what you are going to do to future proof your business.

I know from speaking to key figures in the industry that the next 3 years will be crucial to construction business’s just like yours – whether you are a tradesman, builders merchant or supplier. This is where you’ll need to ensure you stand out in the market place with design that not only captures peoples attention – but also performs in terms of sales leads – Be it a website, advertising campaign or branding overhaul, it needs to look ‘Professional’ and it needs to make an ‘IMPACT’ on your bottom line.

My services cover all aspects of design and marketing to help you achieve your business objectives including:


Illustration and Print Design for Swiss giant Leica

When you fuse good print design with illustration and a strong core message you have every chance of shouting louder than the rest when it comes to ad campaigns and trade shows. In 2012 I was be chosen by Swiss giant Leica Geosystems to market their new range of laser measurement devices.

Graphic Design and Illustration for Leica Geosystems

Graphic Design and Illustration for Leica Geosystems

Graphic Design, Illustration and Marketing for Leica Geosystems

Graphic Design and Illustration for Leica Geosystems

Final design for Shop Spec – Annual Trade Magazine for Professional Shop Fitters

What did Leica need?

To establish product awareness with everyday builders and professional shop fitters. 

What did you do?

  1. Working alongside Leica’s European Marketing Team I produced several professional illustrations of their current range of laser distance measurers in the style of “Transformer” robots.
  2. The first solution was to produce an advertorial for trade industry magazine Shop Spec – I also designed the page layout and assisted writing some of the copy
  3. The second solution was to have these illustrations turned into giant sized promotional cutout stands for Leica to use at trade shows. I designed the belt of the large Disto character to hold additional promotional leaflets.


My design gave Leica a strong visual eye catching presence in two ways – The ad in Shop Spec increased sales leads over  a sustained period. The life size cut out was also a huge success that drew a lot of attention at Leica’s trade show events – increasing leads and sales with third party sellers taking up the design to use in their own stores.

“I had a great experience working with Pete on a specific project where his creativity and professionalism was invaluable. He understood what we required and what would motivate our target market. A good guy!”

Jonn Hicks – Regional Business Manager – North Europe – Leica Geosystems


Using Design to Create a ‘Professional IMPACT’

For design to work in a commercial environment it has to have the right message coupled with a professional look and feel that exudes trust. It has to creates that ‘gut feeling’ in your client that they can’t help but want to know more…

The UK’s Fastest Growing Merchant Buying Group

IBC is part of the Allneeds Group. Their members are made up of small independent builders merchants throughout the UK who enjoy competitive advantage through IBC’s ability to source and secure great prices from the UK’s largest suppliers to the construction industry.

Direct Response Marketing Promotion for OX Tools

 Direct Response Marketing Promotion for OX Tools sent to IBC’s membership


Web Design for IBC

Launched in January 2014 – IBC’s new website is already helping to tell the IBC story.

Web Design Hertfordshire for IBC

Web Design for IBC

A well designed website is crucial these days to the success of most business’s. It’s the first port of call and your customers will expect it. Since I joined IBC on a freelance basis in 2012 I have helped them grow their business to well over 200 members. Because my construction marketing design services cover most aspects of what you need, I can help YOUR BUSINESS in the same way I’ve been able to help IBC reach an increasingly captive audience through all channels with both Digital Design and Print Design. Launched in January 2015, IBC’s new website is designed to send out a message of intent to the market and encourage new enquiries whilst positioning them as industry leaders.

Print Design for IBC

When print design is executed with impact it can really help solidify your brand position – here is a sample of  some of  the Print Design I’ve produced for IBC. Another win for IBC is that their suppliers are confident their corporate image will be portrayed to the membership in a way that is in keeping with their brand guidelines. Naturally this further enhances their relationships with suppliers.

Graphic Design for Construction Hertfordshire

Graphic Design for IBC

Direct response and promotional print designs produced for IBC

Video Production – Web to Print and Voiceover

Having videos on your website can work wonders on your bottom line. They tell your story far quicker than any other medium. If you need agency standard design at a lower cost then working with me could be exactly what your business needs. Having also worked in radio and music production my experience means I can combine my knowledge and experience produce the professional impact you’re after to create something you are proud to show your customers.



For a FREE Design Audit call the studio mobile on 07970 002 380 or fill in the form below

Full Brand for ABC Depot

Just like IBC, ABC Depot is part of the Allneeds Group. Below is a snapshot of some of the design I have produced for them since 2012. From design and signage to their vehicle fleet and even their affable ‘Bertie Bucket’ character, I am humbled and honoured to be working with some truly great people!



ABC Depot was started by Vick Patel and his family back in 1990. Based in Finchley they built their business over the last 20 years and have since been fantastically successful. 2012 saw the construction of their brand new flagship superstore in Hertfordshire. Given their ambition to become a nationally recognized business, they needed a strong brand that would enable to not just compete with the best. But be the best!

Introducing Bertie Bucket



Early print advertisement for ABC Depot

Early print advertisement for ABC Depot

Final Illustration for Branded Vehicle Wrap

Final Illustration for Branded Vehicle Wrap

ABC Depot Branded Vehicle Wrap

ABC Depot Branded Vehicle Wrap


External building design for ABC Depot

External building design for ABC Depot

The results so far have been extremely positive in terms of brand recognition. As part of the Allneeds Group of companies on going expansion, ABC are fast establishing themselves as a recognised and trusted builders merchant throughout Hertfordshire. I’ll bring you more on this story as it develops with our big launch planned for later this year. In the meantime please do take a moment to check them out on the web over at or indeed like their Facebook Page

If you work in the construction industry and need a designer who knows the market and has already made a difference then get in contact

For a FREE Design Audit call the studio mobile on 07970 002 380 or fill in the form below

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