Pictures worth a thousand words!
Whether through content, style, implicit narrative or (likely) all three, an image can communicate what copy and typography often can’t, at once setting out a mood, tone of voice, target audience and attitude in a succinct visual. The idea of using illustration not just in a campaign, but as a core part of a brand’s identity is perhaps less common than it once was and seems more aligned to certain sectors than others. An illustration shows uniqueness, and in the right hands, it delivers on-shelf standout like few other approaches can.
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