August 22, 2014 Pete Impact

Graphic Design in Construction

Construction marketing design
IBC Print Ad in Builders Merchants News

IBC Print Ad in Builders Merchants News

Graphic Design Construction: I don’t always use graphic design for the construction industry, but when I do, I build the design for mutual benefits.

The Allneeds Building and Construction Group is made up of three companies. ABC Depot, Capital Drywall and IBC. Back in 2012 I was headhunted to come on board for the Allneeds Group of companies to help elevate their image and help develop their brand. IBC is a buying group for small to medium sized independent builders merchants. Their collective buying power is an attractive sales option for well known key suppliers such as Lafarge Tarmac, Ox Group Tools and so on. Every month, IBC’s suppliers offer price promotions to IBC’s 200 members.  My job is to ensure all of the promotions are on brand to keep the suppliers happy and eye catching enough to engage IBC’s membership. During my time, one of my key success stories is that I have helped IBC establish great relationships with their suppliers as they feel their brand image is in safe hands. Not only that, I worked closely with them to help reach the milestone of over 200 members with a combined buying power of £400 Million. The pay off here is that if you are a builders merchant then that makes joining IBC as a member even more desirable as you get access to an ever growing catalogue of products at highly competitive rates. If you’re a supplier, you have access to group who have committed to spend.

add in the free marketing support system I designed, and there are just two reasons why I’ve helped produce results that has seen IBC regularly featured in the construction press.

IBC Product Promotion Designs

IBC Product Promotion Designs

Trade Press Ad Promoting the Marketing Support system I built for IBC

Trade Press Ad Promoting the Marketing Support system I built for IBC

I’ve enjoyed my time here at the Allneeds Group immensely and as a freelance graphic designer I’m blessed to have regular work. It allows me to be selective about what other projects I take on. Working closely with their marketing team we have reached new heights and predict continued growth as we work together to innovate new ways to commit to the membership. The IBC journey of ‘Commitment Through Innovation” is only just beginning.

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There are designers that make things look nice – then there are designers who understand business and marketing.

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